Top Resume Writing & Career Services http://www.topresumewriting.com Reducing Unemployment Time and speeding up job search success Tue, 08 Aug 2017 05:37:41 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 http://www.topresumewriting.com/wp-content/uploads/2015/09/cropped-top-resume-32x32.png Top Resume Writing & Career Services http://www.topresumewriting.com 32 32 Save Your LinkedIn Profile Data to a PDF File http://www.topresumewriting.com/save-linkedin-profile-data-pdf-file/ Fri, 07 Jul 2017 16:19:15 +0000 http://www.topresumewriting.com/?p=2988 LinkedIn’s platform changes that went into effect in March 2017 threw a lot of us for a loop. Even me, a certified LinkedIn Writer, had to spend time to learning my way around the newly updated interface. Once you have your LinkedIn profile completed, you can begin sharing information and… read more →

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LinkedIn’s platform changes that went into effect in March 2017 threw a lot of us for a loop. Even me, a certified LinkedIn Writer, had to spend time to learning my way around the newly updated interface.

Once you have your LinkedIn profile completed, you can begin sharing information and growing your network of connections. To better help my LinkedIn clients leverage the power of their LinkedIn profile, I provide them with a useful checklist to help them get the most from this vital business tool.

One of  the most important tips I share on the checklist is the importance of saving your profile data. Right now the new user interface has experienced a few “kinks” that are still being worked out. There have even been some reports of members losing important profile data while making attempting to make updates. Be proactive in protecting yourself from suffering a similar fate by exporting your profile data to a PDF file today. The process is super simple:

 

 

 

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Your Job Search Tools and How to Use Them http://www.topresumewriting.com/job-search-tools-use/ Mon, 05 Jun 2017 15:27:03 +0000 http://www.topresumewriting.com/?p=2969   “Won’t I be limiting my job prospects if my resume focuses too much on one profession/area of expertise?” “Do I really need a cover letter?” “If I have a resume, what’s the purpose of having a LinkedIn profile?” “Why can’t I just copy my resume and use it on… read more →

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“Won’t I be limiting my job prospects if my resume focuses too much on one profession/area of expertise?”

“Do I really need a cover letter?”

“If I have a resume, what’s the purpose of having a LinkedIn profile?”

“Why can’t I just copy my resume and use it on my LinkedIn profile?”

I get questions like these all the time. They usually come from job seekers who haven’t had to  search for a job in the last 10 years; or people who are just unaware of how competitive the job market has become, and that a strategic search can yield faster results. Some folks even consider a resume, cover letter, and LinkedIn profile as interchangeable cogs in the job search wheel. I guess the thinking behind this is that as long as you have one you don’t necessarily need the others.

But that kind of thinking is a mistake that could stall your job search success; because each of these career tools  serve separate purposes and should ideally work together cohesively to convey your value, skills, and experience.

It makes more sense if you understand the purpose and function of each service. Once you do, understanding how to leverage them competitively in your job search  will be a piece of cake.

The Resume

Pulling together a professional resume isn’t as simple as it used to be. The hiring and screening process has changed quite a bit over the last few years.

Resumes of Yesteryear

  • Your current contact information.
  • An objective that clearly communicates the type of opportunity you’re seeking.
  • A chronological listing of the jobs and positions you’ve held.
  • A brief description of your duties and responsibilities so that prospective employers can determine whether or not you’re qualified to perform the job in question.
  • Education/certifications/licensing/training
  • A list of at least 3 references (if you really want to flex your professionalism)

Resumes of Today:

  • Your current contact information.
  • A strong profile summary that clearly communicates the type of position you’re targeting, your area(s) of expertise, the value you offer, and key skills that are important to the companies you’re applying to.
  • A chronological listing of the jobs and positions you’ve held.
  • A brief description of your duties and responsibilities so that prospective employers can determine whether or not you’re qualified to perform the job in question.
  • Crystal clear examples of your skills and how you’ve used them to benefit your current/previous employers.
  • Education/certifications/licensing/training
  • Optimize the resume for relevant keyword to pass an electronic ATS screening.

And we haven’t even discussed strategy… The resume is usually the initial step in the hiring process. A hiring manager reviews your resume (along with 200+ others) to determine whether or not you meet the qualifications to perform the job. With so many candidates vying for the same job, your goal is to stand out on paper in the best way so that you’re invited to interview.

The Cover/Job Search Letter

For those who ask if a cover letter is still even necessary in this day and age. Here’s what I tell them:

The true value of cover letters/job search letters is that you can share and expand on specific information about your achievements, project highlights, credentials, and other qualifications that relate directly to a job posting or a position shared by a network contact/referral.

The resume is focused on a specific job or area of specialization. With the cover letter, you can customize your message for each opportunity. It allows you to spotlight important items from the resume that will position you as a prime candidate for a specific job; and it also provides an opportunity to go beyond the resume and share additional details about a particular project, industry, etc.

The cover letter can also provide an opportunity to share information about special circumstances like your transition from one profession or industry to another. This type of information is difficult to communicate on a resume.

 

LinkedIn Profile

With LinkedIn, you have another way of communicating your expertise and value on an online platform where 97% of recruiters and hiring managers search for talent. You don’t w ant your LinkedIn profile to be an exact copy of your resume; you want it to complement the resume.

To really attract interest, your LinkedIn profile should balance WHO you are with WHAT you do. In fact, hiring managers will often visit your LinkedIn and other social media profiles after reviewing your resume (and before making a decision to contact you for an interview) in order to learn more about who you are as a person and to see if you will be a good “fit” in the company culture.

 

You can also invite previous managers and employees to write recommendations for you (this also optimizes your profile visibility and “searchability”). I recommend all my clients take advantage of LinkedIn – whether they pay me or develop their profile on their own.

 

Follow-up Letter

A follow-up letter is basically a “thank you” letter. You’re thanking the interviewer(s) for the opportunity to meet with them, and restating your interest in the job. It’s so sad to think of how many people fail to send them because they underestimate their influence in the job search process.

A follow-up letter is a chance to keep your name in front of the hiring decision maker(s), to mention something relevant about the interview that shows you were listening, and to once again let them know exactly why you’re the right person to meet the company’s needs and challenges.

Plus it’s just good manners to acknowledge that someone is seriously considering you for a job and took time out of their busy work schedule to interview you. When you consider all that, how could you NOT send one?

Remember, all career communications are tools in your job search arsenal, and they can give you a leg up in your search when used effectively.

Photo Credit: Saulo Mohana


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation. 

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The Hidden Job Market and Other Job Search Tips http://www.topresumewriting.com/hidden-job-market-job-search-tips/ Sun, 01 Jan 2017 05:15:15 +0000 http://www.topresumewriting.com/?p=2896 As 2016 comes to a close, so does the job search tips series. I’ve covered how to Avoid Job Search Fail and Increase Your Odds of Success, Why You Should Continue Your Job Search During the Holiday, and How to Set a Clear Job Search Goal, and How to Avoid… read more →

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As 2016 comes to a close, so does the job search tips series. I’ve covered how to Avoid Job Search Fail and Increase Your Odds of Success, Why You Should Continue Your Job Search During the Holiday, and How to Set a Clear Job Search Goal, and How to Avoid Falling for 6 Common Job Mistakes.

January and February will cover a two-part series of topics focused on career marketing communications. Career marketing communications are the communications that you use in your job search – your resume, cover letter and other job search letters, LinkedIn and other online profiles, etc.

In January, I’ll kick the series off with topics about how to leverage these communications as effective job search tools.  February’s series will focus more on utilizing more innovative career communications. Make sure to check it out.

Before I close out December’s job search series, I’d like to quickly touch on the “hidden job market.” According to execujobs.net, this is the current breakdown of how people are getting jobs:

  • 3.9% get jobs through recruiters and search firms
  • 3.6% get jobs through Internet ads/job boards
  • 75% get jobs through networking
  • 23.8% get jobs through newly created positions
  • 17.5% get jobs through other means

What is the hidden job market? It’s the available jobs that are obtained through referrals, networking, and other non-advertised methods. Interestingly, job seekers have the most success through networking (75%), and the least success applying on job boards (3.6%).

The hidden job market is about capitalizing on opportunity. Here’s one example: let’s say an opening at your company suddenly becomes available because the person that held the position previously moved out of state. Rather than advertise the job opening, the company instead decides to search for a replacement internally (internal promotion); or a company manager might refer a qualified candidate for the job from his or her own team for the position (referral).

Networking is indisputably the best way for people to find jobs. Again, opportunity is key – connecting with and building relationships with the right people through a combination of online and in-person meetings, introductions through common acquaintances, etc. I’ll talk more about networking tools and strategies in January. Happy New Year!

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Don’t Fall for These 6 Job Search Mistakes http://www.topresumewriting.com/dont-fall-6-job-search-mistakes/ Mon, 26 Dec 2016 22:31:11 +0000 http://www.topresumewriting.com/?p=2876 Today’s job search is a lot more complex than it was 10 years ago. Achieving a successful outcome quickly is usually the goal; and to do this, you’ll want to avoid some of these common job search mistakes. 1.  Your job search isn’t targeted What kind of job(s) are you looking… read more →

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Today’s job search is a lot more complex than it was 10 years ago. Achieving a successful outcome quickly is usually the goal; and to do this, you’ll want to avoid some of these common job search mistakes.

1.  Your job search isn’t targeted

What kind of job(s) are you looking for? Do your skills, education, and experience match the job’s qualifications? What companies are you interested in working for?

If you’re just applying for jobs with no specific end goal in mind, you won’t be as successful as you might be by just taking out time to really think about what you want to do and where you want to work.

2. You make it hard for employers to immediately see your value

Those generic one-size-fits-all resumes don’t stand a chance against candidates who take the time to customize their resumes for the job in question. A customized resume will communicate your value (e.g. show how you can help said company solve a problem or achieve their goals). Job applicants that do this effectively can’t help but stand out from all the other candidates.

3. You’re confusing “activity” with “action”

I know these words seem similar, but one is more likely to help you reach your goal than the other. Spending a week tweaking your resume, cover letter, or LinkedIn profile so they’re perfectly perfect for when you actually start applying for jobs, is an example of activity. Yes, it can keep you busy for hours, but there’s no real return on the invested time, because you’re pretty much stuck in the preparation stage. While, preparation IS important, but it’s also crucial to move forward from this stage and take decisive action steps.

FACT: Most job search experts recommend employed job seekers spend at least 1-hour a day on their search efforts (2-3 hours per day if you’re unemployed). It’s a good idea to track the amount of time you spend on each task; and make sure most of your efforts go to high-value tasks like choosing the type of job position you’ll be targeting, researching companies, and networking (e.g. connecting with recruiters and company hiring managers).

4. You’re only applying for jobs on job boards

There’s nothing wrong with applying for jobs advertised on job boards, but I don’t recommend for that to be your ONLY job search method. According to research, close to ¾ of job openings are never publicly advertised. Many of these “hidden” jobs get filled internally (employee referrals) and through person-to-person networking connections.

5. You’re not doing your homework

If you were thinking of buying a house, you would research the neighborhood, schools, mortgage programs and even schedule a professional inspection first, right? This is how you should approach the job search process too. Getting an invitation to interview is not the home stretch. Before you even THINK about showing up to an interview, you’d better learn all about the company and the position you’re applying for (requirements, salary, etc.). I also recommend researching the person who will be interviewing you, if you’re lucky enough to get that information beforehand.

6. You don’t ask questions

Don’t be shy; show some initiative! If the interviewer asks, “Do you have any questions?” you darn well better have a few well thought out questions ready to go. This is your big chance – don’t let this opportunity pass by without taking full advantage. Reiterate your interest in the position, and then politely ask, “What’s the next step?”

Other questions to consider: “Do you need any additional information from me?” or “Can I follow up with you next week?” and “Would you prefer that I contact you by phone or email?” Keep in mind that  you’re competing against other highly-qualified job candidates so show them that you’re the best person for the job!

Photo Credit: Christoffer Engström, UnSplash.com


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation. 

 

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Set a Clear Job Search Goal http://www.topresumewriting.com/set-clear-job-search-goal/ Mon, 12 Dec 2016 05:07:09 +0000 http://www.topresumewriting.com/?p=2860 A successful job search starts with a clear goal – that is, knowing exactly the type of job(s) you’ll be going for. All of your career communications (resume, job search letters, LinkedIn, etc.) will revolve around this goal. I can’t emphasize the importance of this enough. Whenever job seekers with no… read more →

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A successful job search starts with a clear goal – that is, knowing exactly the type of job(s) you’ll be going for. All of your career communications (resume, job search letters, LinkedIn, etc.) will revolve around this goal. I can’t emphasize the importance of this enough.

Whenever job seekers with no idea of what they want to do contact me about my services, I recommend that they don’t even consider making an investment with me until they know exactly what type of job they’ll be targeting; because my services won’t really do them much good otherwise. A job-focused resume that highlights and aligns your skills and experience with a targeted job’s requirements and expectations delivers much better results than a basic, one-size-fits-all resume. Here are some tips to help you achieve that clarity:

Take inventory of your skills and compare the list with what you enjoy doing

In other words what are you good at? Does sales come naturally to you? Are you good at breaking down big tasks into steps and systems others can easily replicate? Do you know how to pen persuasive proposals that no one in their good mind could turn down? Do you have a keen eye for detail and a knack for numbers?

Next, consider what do you enjoy doing – planning and managing budgets? Showing others how to improve their processes and productivity?  Training other to utilize the latest technology?

See what’s out there

While I don’t recommend wrapping all of your job search efforts into job boards, they’re the perfect place to find out which companies are hiring, what job positions are available, and what skills/requisites job candidates need to in order to qualify.

Spend some time on Indeed, SimplyHired, JOBS.GOV, Glassdoor, LinkedIn, etc. and see which positions capture your interest.

Get support if you need it

If you’re REALLY  stuck trying to figure out what types of industries and/or professions best match your skill set, interest, and experience, I strongly recommend consulting a career coach that specializes in career counseling, direction, and support (feel free to get in touch if you need a recommendation).

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Photo Credit: Taduuda


Now be honest… is the resume and cover letter you submit for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation

 

 

 

 

 

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Here’s Why You Should Continue Your Job Search During the Holiday http://www.topresumewriting.com/heres-continue-job-search-holiday/ Fri, 09 Dec 2016 18:57:13 +0000 http://www.topresumewriting.com/?p=2842   A couple of days after Thanksgiving, a client and I were discussing his job search plans. He’s a senior director of marketing at a Fortune 100 company. With a brand-spanking-new resume in hand and a few job search tips under his belt, he shared that he was feeling much… read more →

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Holiday Job Search

A couple of days after Thanksgiving, a client and I were discussing his job search plans. He’s a senior director of marketing at a Fortune 100 company. With a brand-spanking-new resume in hand and a few job search tips under his belt, he shared that he was feeling much less anxious about the future of his current position following a corporate acquisition and pending organizational restructuring.  He seemed more confident about being able to secure a position with a new company.

As we were finishing up a follow-up coaching call,  we found ourselves discussing whether or not it’s worth it to spend time searching for jobs during the holiday season. Our conversation went something like this:

CLIENT: Man, I almost can’t wait until January now so I can use this to start looking [for a new job].

ME: *wrinkles  entire face in confusion* January? Why are you waiting until January?

CLIENT: Christmas holiday? Most managers and executives take vacation during this time of year wait until after the New Year to focus on hiring. I mean I always take off during Christmas.

ME: Not necessarily. I mean, I know that a lot of people do take off for the holidays, and business for most companies slows down; but if jobs are still being advertised, they need to be filled. Plenty of people in management will still be working and hiring for job so that they don’t have to do a lot of hiring all at once come January.

CLIENT: Hmmm…

ME: And companies that REALLY need to have positions filled by the beginning of the year will  still be recruiting job candidates during December.

A lot of people will put off their job search until January, but I think they should take advantage of this time. You’ll have a lot less job seekers to compete against for one thing.

I know the hiring process might be a little slower this time of year, but even if you don’t secure an interview this month, you could end up being a top contender for an interview come January, so searching now could new you a new job around the beginning the New Year. You never know.

Not to mention this is prime networking season rife with social events and opportunities to get job leads and if nothing else grow your network of contacts…

But I won’t bore you with the rest of our conversation. Suffice it to say that he agreed to launch his job search now. He hasn’t had to look for work in more than 10 years, so this is a great time for my client to create a plan, get some momentum going, and establish a consistent routine (consistency leads to results!).

As we near the end of 2016, more and more people have shared their plans to kick 2017 off with a strong job search effort; so I’ll be publishing weekly December blog posts all about job search battle strategies. Feel free to contact me with your job search questions.

Photo credit: Tim Mossholder


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation

 

 

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Avoid Job Search Fail and Increase Your Odds of Success http://www.topresumewriting.com/avoid-job-search-fail-increase-odds-success/ Mon, 28 Nov 2016 20:24:43 +0000 http://www.topresumewriting.com/?p=2831 There are times in my profession that I meet people who are literally standing in their own way of achieving job search success. I’ll offer an honest recommendation, and maybe even advise them NOT to purchase resume writing services until they have clarity on more important issues. Here are some… read more →

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There are times in my profession that I meet people who are literally standing in their own way of achieving job search success. I’ll offer an honest recommendation, and maybe even advise them NOT to purchase resume writing services until they have clarity on more important issues. Here are some of the biggest challenges that keep job seekers from reaching their goal.

You Have No Clear Goals

The best thing you can do BEFORE you start a job search is to decide on the type of job you want. This is important for several reasons:

You’ll need to know what the job requires in order to effectively establish your “brand” and position your skills and experience accordingly. If you’re resume doesn’t clearly communicate your objective, you risk being passed over.

Your resume should also include specific keywords to successfully pass an initial screen through company ATS systems.

You Have No Plan

In today’s competitive job market, you need  a plan to help you reach your goals – whether your plans are to find a new job, secure a promotion, re-enter the work force, transition into a new profession/industry, etc. Once you have a plan in place, you have to also work it consistently. Some elements of a successful job search plan include:

Designating time each day for the search. You’ve heard the saying, “looking for a job is a full-time job.” Well, it’s true. A lot of time is spent completing applications and submitting your resume through job boards, following up with your contacts list, and networking online and at in-person events. You have to commit to spending time each day on one or more of these activities to see results.

It’s also a good idea to diversify your job hunting methods. Apply a mix of different strategies to include:

  • Job boards
  • Social media (Twitter, LinkedIn, Facebook) and forums
  • Networking (in person and online)
  • 3rd party recruiters and search firms

You Procrastinate

The only thing doing nothing will get you is more of nothing. People put off taking action and doing what needs to get done for many reasons. In fact, you can be so good at procrastinating that you don’t even realize you’re doing it! For example, if you spend weeks creating a resume, and then “tweaking” it for the next month, you’re procrastinating.

If you prefer to write your own resume, keep it simple and list each job in reverse chronological order. Next, list your key responsibilities, contributions , and achievements.  Don’t forget to include your education and any relevant training. Focus on providing the information that PROVES you are qualified for the job and start applying. You can always make updates throughout the job search as necessary.

You’re Relying Too Much on Others

I think it’s great to have family, friends, colleagues, and mentors so invested in seeing you achieve your career goals. Just keep in mind that in the end, recruiters and employers will be evaluating you and you alone. Even the career professionals you hire – resume writers, career coaches, recruiters, and search firms – can only do so much. Before you spend a dime, make sure that you understand what these professionals realistically CAN and CANNOT do to help you achieve your job search goals. Sure they want to see you reach your goal because the results make them look good too. But no one is more invested than you; so the burden of responsibility on you.

Image  credit: iStock

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Resume Tips to Help Recent Graduates Win More Interviews http://www.topresumewriting.com/resume-tips-help-recent-graduates-win-interviews/ Mon, 26 Sep 2016 18:03:42 +0000 http://www.topresumewriting.com/?p=2807   It’s no secret that one of the biggest challenges recent graduates face is finding work in a highly-competitive job market. Graduates are not only competing with other graduates for a limited number of jobs. They’re also competing against job seekers with more years of experience under their belt, career changers,… read more →

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graduateIt’s no secret that one of the biggest challenges recent graduates face is finding work in a highly-competitive job market. Graduates are not only competing with other graduates for a limited number of jobs. They’re also competing against job seekers with more years of experience under their belt, career changers, and those re-entering the job force (due to layoffs, company closing/restructuring,  taking a career hiatus to raise a family/care for a sick loved one, etc.).

With recruiters and hiring managers receiving hundreds of resumes at once, it’s more important than ever to stand out and differentiate yourself from other candidates. Unfortunately, I find many recent graduates fall short in presenting themselves on paper due to misguided advice from parents, friends, and even university advisors. These folks mean well, but they are often sharing outdated tips that just aren’t as effective in the current job market.

 

Rethink the 1-Page Resume

This is an issue that comes up a lot. Many are under the impression that their resume cannot be more than 1-page long based on well-intended advice from someone else – maybe a parent, friend, or even a university advisor/career counselor.

While many new graduate resumes actually do end up only being 1-page long due to very limited experience; some graduates manage to acquire quite a few marketable skills and experience throughout their matriculation via practicums, shadowing professionals, campus leadership roles, volunteer experience, and international travel/study; and they need a 2-page resume to effectively to communicate it. These experiences and exposures can give you the competitive-edge when it comes to being considered for jobs after graduation, so I don’t recommend leaving them off.

 

Think Like a Hiring Manager

Sometimes job seekers insist on including information on a resume that’s not relevant to the requirements for the job. To be fair, deciding what information to include and what to leave off a resume is a challenge for any job seeker. My advice is to pay attention to the job listing  of the job you’re applying to and try to think like the hiring manager. What are the job’s requirements, and do you meet them? Make sure the information you provide communicates that you do. What type of skills is the hiring manager looking for? Does your resume reflect those skills?

 

Add the Right Keywords

If you’re looking for jobs online, the process typically involves completing an online application and uploading your resume for review.  What you may not realize is that 75% of companies then run the uploaded resume through and ATS system as part of their initial screening process. The ATS system screens applicant resumes for specific keywords and phrases. Those that don’t include these keywords don’t make the cut and never reach an actual person’s hand for the next step of the hiring process.

 

Highlight Key Skills Related to the Job

In keeping with the tips for thinking like a hiring manager and adding the right keywords, make sure that your skills are related to the skills required for the specific job(s) you are targeting. A one-size-fits-all resume can get you ignored. Individualizing your resume each time you submit it is the best way to prove that you are qualified.

 

Avoid the Fluff

Recruiters and hiring managers receive hundreds of resumes from qualified (and unqualified) job candidates. They receive so many resumes that reading them all word-for-word is just not possible. They know exactly what they are looking for and how to  quickly skim each document to find it. So don’t make it harder by “padding” your resume with unnecessary adjectives and generalized tasks.

Highlight Your Achievements and Contributions

This is the most important information that should be included on your resume; and yet so many people don’t bother including it. When an employer reviews your resume, he/she wants to know WHY you’ll be the best candidate for the job. Your achievements and/or contributions answer that question. By providing specific examples of how you solved a certain problem, or improved and old system or procedure, you demonstrate the value in hiring you for the job.

Photo Credit: Rochelle Nicole


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation

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Your Personality and Your Personal Brand http://www.topresumewriting.com/personality-personal-brand/ Wed, 07 Sep 2016 12:16:16 +0000 http://www.topresumewriting.com/?p=2799 When people discuss personal branding, they always tell you to be yourself. They say that the unique personality shining through your work helps to brands you. But for most of us, it’s scary to reveal too much. It’s just like going to a party where you don’t know anyone and… read more →

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Personal Brand

When people discuss personal branding, they always tell you to be yourself. They say that the unique personality shining through your work helps to brands you. But for most of us, it’s scary to reveal too much. It’s just like going to a party where you don’t know anyone and wondering what to say or do. In the back of your mind, you’re saying, ‘But what if they don’t like me?’

 

How to Be Real

The experts are right – you should be yourself. Your personality, along with your promise of value and quality, brands you. You should share your family, your hobbies, and your opinions. This makes you unique and memorable. It builds a relationship with your audience and the details of your personal life may resonate with your fans.

 

Online, people want only realness and sincerity. They don’t like anything fake, and they can smell it from a mile away. When you’re playing a part and they know it, this won’t build the trust you need. It also turns you into someone who doesn’t take a firm stand on anything, which is terrible for branding.

 

What If They Hate You?

If you’re afraid to let the real you show, that’s only natural. You should show your personality just like dipping your toe into a cold swimming pool to get used to it. Put something out there and see how your audience responds to it. Do you get likes and folks commenting? Or do they all ignore the post?

 

Branding is about connecting with your audience, so monitor the results of what you do and adjust accordingly. If you show them pictures of your kids and they go crazy with the comments, keep it up. If you tell them about your passion for stamp collecting and get only z’s, don’t bother mentioning it again.

 

Be on Brand

Before you share anything too personal, take a minute to consider what potential effect it might have. For example, is it a touchy political or religious subject that may alienate half of your audience? Or is it harmless? Imagine the worst that could happen and ask yourself if you could live with it.

 

Run everything through a filter to see if it sounds fake or could be taken the wrong way. It’s okay to take some risks sometimes, but you should wait until your brand is well-established. Another thing that helps is to really know your audience well.

 

It’s Not About You

Here’s a big secret about personal branding that will save you a lot of trouble – It’s not all about you. Actually, your branding efforts are all about your audience. Even though you’re showcasing your accomplishments, your skills, your talents, your strengths, and your passions, it’s your promise to them that’s going to pay off. For everything you do, put yourself in their shoes and ask yourself, ‘Why should I care?’ That’s what they’ll be doing.

 

What really establishes your brand isn’t the image that you create or the personal tidbits you share; it’s the work that you do. When you deliver quality and truly help people, you’ll successfully brand yourself.

Photo: Meiying NG, Unsplash


Now be honest… is the resume and cover letter you’ve been submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation

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Avoid the Fake Executive Recruiter Scam http://www.topresumewriting.com/avoid-fake-recruiter-scam/ Mon, 27 Jun 2016 15:02:55 +0000 http://www.topresumewriting.com/?p=2743 A few months ago, I wrote a blog post about resume writing scams and how to avoid them. The number of “resume writing mills” (resume companies that crank out generic, template resumes with no regard for quality) has increased significantly following the 2007 recession so it’s more important than ever… read more →

The post Avoid the Fake Executive Recruiter Scam appeared first on Top Resume Writing & Career Services.

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images (1)A few months ago, I wrote a blog post about resume writing scams and how to avoid them. The number of “resume writing mills” (resume companies that crank out generic, template resumes with no regard for quality) has increased significantly following the 2007 recession so it’s more important than ever to do your due diligence when shopping for professional online services.

Sadly, this isn’t the only scam targeting job seekers. I recently worked with an Executive client in the marketing profession who was targeted by a fake recruiter. The fake recruiter tricked her into sharing some highly personal information. Long story short, my client ended up being the victim of identity theft; and anyone who’s ever experienced identity theft knows the road to reparing the damage seems neverending.

After conducting some research, I discovered  this scam happens a lot more often than I realized. Here’s how it usually goes:

You post your resume on one or more job boards, hoping to catch an employer’s eye. One day, you receive an email, or phone call, from a person claiming to be a recruiter looking for job candidates for a job published online (usually a well-known company so the scam seems more legit). Since you posted your resume publically on the job board, the fake recruiter already has a copy in hand, and this is when he/she launches in to their spiel about how perfect you are for the job.

Next, the fake recruiter starts asking for personal information, like the last 4 digits of your social security number. They might also ask you to fill out an online application. At this point, alarm bells should be blaring and red flags flying.

Before you give out ANY information (personal or otherwise), research this individual and his/her credentials fully to make sure everything is on the up-and-up:

#1 Google them. Check out the recruiter’s website, LinkedIn profile, and/or company page on LinkedIn.

#2 Check to see if they are an active member of The Association of Executive Search and Leadership Consultants (AESC). This is a professional organization for recruiters and search consultants; and membership is a good sign of professional ethicacy and also means the recruiter has successfully passed a strong vetting process.

#3 Check for active membership with Bluesteps, a professional platform where executive job candidates can learn more about the executive search process (Bluesteps was created by The AESC).

#4 Ask for client references – and be sure to follow up on them!


Now be honest… is the resume and cover letter you’re submitting for jobs getting you noticed? Are you receiving invitations to interview? If  not, we should talk! Contact me by phone: 1-866-562-0850 or email: info@topresumewriting.com for a NO COST, NO OBLIGATION 15-minute consultation

The post Avoid the Fake Executive Recruiter Scam appeared first on Top Resume Writing & Career Services.

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