Happy new Year! I hope everyone enjoyed their holiday and is as eager as I am to embrace a new year. After a much needed 2 week break, I’m hitting the ground running with scheduled Career Strategy Consultations, coaching calls, and incoming clients projects.
During the holiday break, I did a bit of research on 2019 career trends and identified a few you could implement right away to give you an added edge in your job search and other career plans (I also spent a lot of time watching football with my husband and sons, hence the title of this post).
This is a big part my strategy to personalize their resumes (and other career communications) and job search coaching. When you apply for a job, or are looking to get hired by a known company, you need a strong brand that matches the employer’s needs/goals. Your professional brand should position you as an expert in your industry.
Social Media Authenticity & Transparency
Social media is a powerful branding tool when you pair it with the right strategy. Employers review prospective job candidates’ social media profiles for a reason. The updates you share on social media should balance who you are as an individual with who you are as a professional in a way that’s transparent and authentic. Strive for quality or quantity when posting.
General, one-size-fits-all resumes don’t work. They can’t successfully pass a company’s ATS software screenings. It will continue to be important to include job-specific keywords in your resume and cover letter, and to ensure your resume follows all other ATS guidelines to ensure your documents are successfully passed along for consideration.
Leveraging the Gig Economy
The Gig Economy refers to consultant/freelance projects, entrepreneurial opportunities, and independent contract jobs. These jobs are usually per assignment, temporary, short-term contracts, and other flexible opportunities.
These types of opportunities can be utilized as “fillers” between periods of full-time employment to maintain a consistent work history. You can also use them to develop new skill sets and even transition into a brand new career.
Cover Letters that Communicate Your Unique Value Proposition
Like resumes, cover letters should be tailored to the job you’re applying for based on in-depth company/job research that communicates your skills, experience, and achievements to match the requisites for the position you are targeting.
Integrate Storytelling in LinkedIn and other Social Media Profiles
There is a trend toward communicating your career story via a resume, job search letter, LinkedIn profile, etc. to really grab the reader’s attention. This can be accomplished using traditional story telling techniques like injecting the content with lightness and humor, creating inspiration through a series of challenges and achievements, etc.